South Asian Media Group
-Your Communication and Image Enhancement Partner-
38 Bayfield Drive, Richmond Hill, ON L4S 2M5.
WHO WE ARE
The South Asian Media Group (SAMG) is
Canada’s premier communications company offering a wide spectrum of
strategic and creative marketing and advertising services, in
several South Asian languages.
What makes SAMG unique is that we are
Canada’s only South Asian-led marketing and advertising organization
providing advertising in the South Asian media including print,
radio and television on a national scale.
Whether it is in Toronto, Vancouver,
Surrey, Edmonton, Calgary, Halifax or other, we have the presence
and reach to provide you with an advertising medium to reach the
scores of South Asians who have now made Canada their home.
Given our prolific track record in
communications, we believe that we can bridge the gap between
Canadian society and South Asians. With a solid understanding of the
South Asian mindset, we offer a well-rounded expertise in
disseminating information and relaying educational messages
WHAT WE DO
Our areas of
- Advertising in the Ethnic Media
- Strategic planning
- Graphic design and illustration
- Media planning and analysis
- In-house multi-language
communications/translations (Hindi, Punjabi, Tamil, Urdu,
Gujarati and the entire spectrum of South Asian languages)
- Communications Coaching
- Broadcast – Television
- Direct Marketing
The South Asian community is
comprised of individuals from India, Pakistan, Bangladesh, Nepal,
Sri Lanka, Fiji, South East Asia and also people of South Asian
descent from Africa, U.K, West Indies and the Middle East.
As per Statistics Canada, the South
Asian community forms the largest community in the Greater Toronto
Area representing almost one million people and this community is
expected to grow to 1.8 million by 2017. Besides Toronto, there is a
concentration of South Asians in Montreal, Surrey, Vancouver,
Edmonton, Calgary followed by other cities of Canada.
South Asian individuals have excelled
in all facets of life, be it business, healthcare, politics, Science
and Research, engineering or technology. South Asians are
progressive leaders of influence and have the money, power and
influence within the Canadian lifestyle. The majority of South
Asians are fluent in English; however, the three largest language
groups within this community are Hindi, Punjabi and Tamil.
THE SOUTH ASIAN
In the Greater Toronto Area, there
are around 20-30 print, radio and television mediums that broadcast
to the South Asian community. On a national level, there are more
than one hundred media outlets that broadcast to the South Asian
community. Advertising in this media group will greatly assist in
increasing your exposure and awareness within this community.
SAMG RUN BY AN
The South Asian Media Group has been
founded by Renu Mehta, who has over ten years industry experience
spanning Communications including Journalism, Advertising, Marketing
and Promotions in some of the most reputed organizations in Canada.
She understands how media organizations function, and works with a
comprehensive network of South Asian media outlets across Canada.
She is uniquely placed to provide up
to the minute market intelligence and advice on organizational
structures nationally and can recommend the best strategic solution
with the maximum reach for you.