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League of Canadian Poets (www.poets.ca)

The League of Canadian Poets is the professional organization for established and emerging Canadian poets. Founded by six poets in 1966 to nurture the community of poets and the craft of poetry, it now represents some 700 members nationally. The League serves the poetry community and promotes a high level of professional achievement through events, networking, projects, publications, mentoring, and awards; administers programs and funds for governments and private donors; and encourages an appreciative readership and audience through educational partnerships and presentations to diverse groups.

Strategy and Outcome

April is National Poetry Month (NPM) in Canada and ImagebuilderZ has been instrumental in creating a national media relations, advertising and publicity campaign to raise awareness of the League's mandate for NPM.

National Media Relations Campaign

A comprehensive press kit was designed for NPM and sent to media in several provinces resulting in coverage across the country. Free event listings were also organized to generate a buzz about NPM.

National Advertising Plan

ImagebuilderZ organized a comprehensive Advertising Plan interacting and liaising with selected media across several provinces in Montreal, Halifax, Vancouver and Toronto to announce the event.

Launch Event

A Launch event for NPM is organized every year to announce the event. Over the years, shortlisted poets for the Pat Lowther and Gerald Lampert awards present readings at this launch event along with other prominent poets including the Ontario Poet Laureate and Canadian Poet Laureate.

 

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