Indo Canada Chamber of Commerce (www.iccc.org)
The Indo Canada Chamber of Commerce (ICCC) is the premier organization instituted in 1977 with a mandate to build and increase trade relations between Canada and India. The idea was to develop a comprehensive and strategic media and PR campaign to create awareness and promote ICCC, its chief executive, mandate and/or events
Strategy and Outcome
We created high quality strategies to communicate the role of the Chamber and manage a centralized media relations campaign with creative and key learnings for positioning the Chamber and its executives. This campaign raised awareness and built the ICCC image in the mainstream and ethnic corridors.
680 News ..Listen
ICCC Media Relations Campaign in India
ICCC led a trade delegation to India in collaboration with Markham Mayor Frank Scarpitti in January 2012 to New Delhi, Jaipur, Mumbai focusing on areas pertinent to developing Canada-India business and trade. 60 plus delegates including the business Diaspora, India watchers, key professionals and Small Medium Enterprises (SME) participated in the Mission including Information Technology; Financial Services; Food Processing and Logistics.
A press conference was organized in New Delhi and extensive media coverage was achieved.